Bling Nation taps Facebook for new m-payment service
27 October, 2010
category: NFC, Pagos, Pagos móviles, Pagos sin contacto
Bling Nation is leveraging Facebook to beef up its NFC mobile payment sticker service, according to intomobile.com.
The company’s new FanConnect service will allow customers to “like” businesses they frequent right at the point of sale, granting them instant rewards options.
According to intomobile.com, business owners can benefit from the new service through easy access to social media marketing, as well as through analytics and customer-relations management tools provided by Bling Nation.
“FanConnect allows brick-and-mortar businesses to take advantage of the growing number of consumers using social networks to shop by engaging their best customers and turning them into fans at checkout,” said Meyer Malka, co-CEO for Bling Nation. “This enhancement complements our existing service, which already offers businesses the ability to easily create loyalty programs, realize payment processing cost-savings and security benefits.”
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